Automating and Increasing efficiency of your marketing compaigns
We help businesses connect marketing data, CRM insights, and automation tools to create a streamlined, data-driven growth engine.
Our solutions don’t just capture leads — they nurture them, convert them, and retain them through targeted, personalised engagement.
What We Deliver
1. CRM Lead Tracking & Dashboarding
Centralise all lead data from forms, ads, landing pages, and events into a single CRM.
Create real-time dashboards that show lead volume, source performance, and conversion rates.
Track pipeline stages from first interaction to closed sale, with visual drop-off points.
2. Ad Spend Analysis & ROI Tracking
Integrate Google Ads, Meta Ads, LinkedIn Campaign Manager, and other channels directly into your dashboards.
Measure cost per lead, cost per acquisition, and return on ad spend (ROAS) across campaigns.
Identify underperforming channels and reallocate budget to maximise ROI.
3. Long-Term Lead Nurturing & Email Automation
Build automated email sequences that nurture leads over weeks or months until they’re ready to buy.
Use personalised content and offers based on customer behaviour, interests, and interaction history.
Send relevant updates, case studies, or promotions at the right time in the buyer journey.
4. Customer Segmentation & Personalisation
Segment contacts based on behaviour (clicks, opens, downloads), purchase history, or demographic data.
Deliver highly targeted campaigns to each segment, increasing relevance and engagement.
Automate upsell and cross-sell campaigns for existing customers.
How We Transform Small Businesses with Marketing Technology & Automation
Small businesses often waste time and budget on scattered tools and manual processes.
We integrate your marketing, CRM, and automation platforms into a single connected ecosystem that:
Eliminates Manual Work – Automated lead routing, follow-up emails, and data updates save hours each week.
Improves Lead Quality – Track source performance and focus on channels delivering the best ROI.
Boosts Conversion Rates – Send the right message to the right person at the right time through smart segmentation.
Increases Customer Lifetime Value – Use automated cross-sell and retention campaigns to turn one-time buyers into loyal customers.
Gives You 24/7 Insight – Always know how your marketing is performing, with live dashboards accessible anywhere.
Case Studies
Case Study 1: Tourism – CRM & Automation for a Coastal Resort Group
Background
A boutique coastal resort group was attracting significant interest online through its website and social media campaigns, but struggled to convert this interest into confirmed bookings. Their follow-up process was manual, inconsistent, and didn’t adapt to different traveller profiles.
Challenges
No segmentation of guest data — honeymoon couples, families, and solo travellers all received the same generic offers.
Manual follow-up process led to delayed responses and lost opportunities.
No visibility into which marketing channels (social media, travel sites, referrals) generated the highest-quality leads.
Our Solution
Implemented a tourism-focused CRM integrating website forms, social media lead ads, and OTA (online travel agency) enquiries.
Created automated lead nurturing sequences with personalised emails, destination guides, and seasonal offers based on traveller type and interests.
Built a Power BI dashboard to track lead sources, conversion rates, and booking value, allowing the resort to reallocate marketing spend more effectively.
Set up post-stay automation to request reviews, share referral discounts, and encourage repeat bookings.
Results
25% increase in booking conversion rates within the first six months.
30% improvement in repeat bookings through personalised follow-up offers.
Reduced manual admin work by 40% through automated lead handling and email campaigns.
Case Study 2: Education & Training – CRM & Automation for a Vocational Training Provider
Background
An education and training company offering short courses and certifications was generating leads through its website, education fairs, and social media. However, they lacked a centralised system for managing enquiries, tracking application progress, and nurturing prospective students over time.
Challenges
Prospective students received generic follow-ups that didn’t reflect their chosen field of interest.
No way to measure the ROI of marketing campaigns targeting different student demographics.
High dropout rate during the enrolment process due to lack of timely reminders and guidance.
Our Solution
Implemented a CRM platform integrated with website enquiry forms, event sign-ups, and digital ad campaigns.
Designed automated email journeys tailored to course category, career goals, and previous interactions — from initial enquiry to post-enrolment onboarding.
Built a dashboard to track lead sources, application status, conversion rates, and time-to-enrolment.
Added nurture sequences for long-term prospects with content like career tips, student success stories, and course updates.
Results
28% increase in enrolment rates within the first year.
40% reduction in lead drop-off during the enrolment process due to automated reminders and personalised communication.
Improved marketing ROI by identifying top-performing channels and reallocating budget to the highest-converting campaigns.
Ready to Turn Your Data into Conversions?
From boosting bookings for tourism businesses to increasing enrolments for education providers, our marketing, CRM, and automation strategies deliver measurable results.
We don’t just set up tools, we create connected, data-driven systems that work 24/7 to engage, nurture, and convert your audience.
Whether you want to:
See exactly which marketing channels bring in your best leads
Personalise communication for every customer or student
Automate repetitive tasks and free up your team’s time
Improve ROI and scale your campaigns with confidence
We’ll design a strategy tailored to your business goals, powered by insights and automation.